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Ill-thought-out Campaign #7978951235

You can tell spring is just round the corner.

Fitness First have just started doing a “Get Yourself a Beach Bum” campaign - big splashy logo on their website and everything.

Unfortunately, due to some clever positioning of their current corporate maxim in the same advert, what the current picture says is “Get Yourself a Beach Bum. Join the World’s Largest for only 89p.”

So here I am: a member of the worlds largest bum.

I feel so proud.

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